LUMITOS's online marketing blog

May
9
Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
9.05.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
Mar
27
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
27.03.18 | 0 Comments | Author: Stefan Knecht
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
Mar
17
How to make your webinar generate sales leads
Part 1: Intrusive salespeople can put off webinar participants
17.03.18 | 0 Comments | Author: Stefan Knecht
When searching the internet for new software that our company could use, I regularly come across webinars or videos that give me a quick impression of how a software solution works and what its typical uses are. This helps me to assess with little effort whether the tool could be suitable for us and if it is worth looking at…
Mar
10
Colour value identification made easy
10.03.17 | 0 Comments | Author: Manuela Gaeth
Those who work routinely with programs like Photoshop will appreciate its eyedropper tool, which comes in the shape of a pipette. You can use it to record a desired colour very easily and show its values in all colour models with a simple double click. However, it eases your workflow and saves time if you don’t get out your massive…
Mar
10
No suitable photo for your presentation?
Here’s an idea!
10.03.17 | 0 Comments | Author: Rolf Preuß
I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either. This is where royalty-free photos…
Aug
8
Present your company
8.08.17 | 0 Comments | Author: Rolf Preuß
The perfect foundation for successful online marketing activities A company presentation on the LUMITOS portals is the perfect basis for your successful online marketing activities. Its contents give prospective customers an up-to-date picture of your company. At the same time, they serve as keywords for quick and easy retrieval of your Company Presentation on our industry portals. The Company Presentations…
Aug
8
Advertise in newsletters
8.08.17 | 0 Comments | Author: Rolf Preuß
Your direct route to our users’ desks Placing ads in our newsletters is an ideal way to get a message across at a certain point in time. These ad formats allow you to set a specific focus and are easy to manage. https://v.lumitos.com/about/screencasts/en/03_Newsletteradvertising_720p_final.mp4
Aug
8
Present your products
8.08.17 | 0 Comments | Author: Rolf Preuß
Showcase your products, services and software Product Presentations on LUMITOS’ internet portals: the perfect stage for your products, services and software to shine. https://v.lumitos.com/about/screencasts/en/07_Productpresentation_720p_final.mp4
Aug
8
White Paper
8.08.17 | 0 Comments | Author: Rolf Preuß
Stand out as an expert among experts Communicating know-how in the form of technical articles, white papers or application notes has become known as “content marketing”. It is constantly gaining in importance. Use the opportunity and position yourself as an expert in your field: be the first to answer your potential customers’ questions. https://v.lumitos.com/about/screencasts/en/02_Whitepaper_720p_final.mp4
Aug
8
Banner Advertising
8.08.17 | 0 Comments | Author: Rolf Preuß
How to make advertising eye-catching The web banner: a true classic among the online advertising formats. It is used in image campaigns, for product launches or lead generation. Thanks to our advanced technology, banner campaigns on LUMITOS’ industry portals can be geared towards your advertising objectives and target groups. https://v.lumitos.com/about/screencasts/en/05_Banneradvertising_720p_final.mp4
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