When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at least two measurable goals: 1. The desired revenue or sales volume to be generated by the advertising measure. 2. The required number of leads to reach this sales target. Why do…

How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at trade fairs or online portals are not GDPR-compliant. This means that the leads generated this way are worthless for you, as they may not be used for…

Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While in the past many exhibitors have been able to rely on the pull effect of global corporations being there as well, these days they have to attract their own booth visitors. What visitors expect…

“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by focusing on “all your kitchen needs” or something similar. “What would that achieve in B2B?”, we at LUMITOS were thinking about two years ago.…

Do you know the feeling? You’re interested in buying something, whether privately or professionally, and spend hour after hour searching the internet for the right product. Eventually you get the feeling that it’s got you nowhere. Well, your B2B customers are no different. Just like Lukas, a laboratory manager at a contract laboratory. Plenty of orders have been coming in…

Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…

When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…

The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…

In part 1 of our miniature series “How to make your webinar generate sales leads” we gave you an example of how aggressive sales tactics can put off potential customers. Based on a recent GDPR campaign of ours, we’ll now show you how to do it better. Within 90 seconds of sending out our mail blast, we received the first…

There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…