In conversations with customers, I get to see very different perspectives and sense the ever-increasing challenges that companies face. With my 20 years of experience in B2B online marketing and a background in biochemistry, I use my knowledge to make the managers of large global corporations successful with their online marketing activities.
Even before completing my chemistry degree, I ventured to found our company. In countless conversations, workshops and strategy projects, I experience time and again: most B2B companies do not use the existing market opportunities because they don’t recognize the potential of online marketing. For 20 years, I have been using my online marketing expertise to make B2B companies and their staff successful.
As founder of yumda.de, I am deeply enthusiastic about the food and beverage industry. 18 years of experience as a manager and executive in advertising, marketing and business development have shaped my passion for online marketing. My mission at LUMITOS is to make companies and employees in the food and beverage industry successful.
Bringing more than 30 years of experience in B2B marketing and profound knowledge of online marketing to LUMITOS, I want our customers to benefit from my know-how. Since I know the challenges they face from my own experience, I can offer solutions that are proven to work. What drives me? Inspiring ambitious companies to succeed with online marketing.
Marketing is about supporting B2B companies to improve and to acquire new customers. That’s my mission. I now complement the LUMITOS team to apply the know-how I have gained in my more than 30 years in industry. For online portals that provide high-quality, up-to-date content to reach the target groups of our customers in all major markets. And for online marketing tools and guidance that make an immediate impact – and our customers more successful.