LUMITOS's online marketing blog

Jan
25
A product ad text is no essay – How to get more B2B sales leads with less blah-blah
"Please be brief, I don’t have much time."
25.01.21 | 0 Comments | Author: Tobias Hein
Most of us will have heard awkward requests like that before, be it from our line manager, an existing customer or a potential buyer who we want to win over by highlighting the advantages of our product. Unfortunately we never get to hear this request in online marketing. Instead of asking us to be concise, the anonymous prospective customer will…
Jul
23
6 good reasons to exhibit at virtual trade fairs in these times
With a virtual trade fair into a win-win situation
23.07.20 | 0 Comments | Author: Stefan Knecht
Virtual trade fairs and events are springing up like mushrooms at the moment. And, as always in times when markets change rapidly, a great deal of doubt and lack of understanding can be observed among those affected, in this case exhibitors, visitors and trade fair organizers. With this article I want to contribute towards giving B2B companies and their decision-makers…
Oct
10
The Perfect Headline in B2B
3 Tips That Let Your Products Reach More Customers Online
10.10.19 | 0 Comments | Author: Tobias Hein
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases, technical articles and other items that keep you updated on developments come from a confusing variety of sources scattered all over the internet. Most items will not be relevant to you, but others absolutely…
Oct
2
E-Mail Marketing – an Instrument of Bygone Times?
5 Reasons Why Email Marketing Is Indispensable in B2B
2.10.19 | 0 Comments | Author: Stefan Knecht
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…
Jun
25
Revealed: How Enormous Potential is Lost in E-mail Marketing
25.06.19 | 0 Comments | Author: Stefan Knecht
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…
May
22
Focusing on the Benefits in Product Descriptions
Your turbocharger for more sales leads
22.05.19 | 1 Comments | Author: Rolf Preuß
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions to their work challenges. What they look for is the right information for their current level in their customer journey. In this blog post, I’ll show you how focusing your product description writing on…
May
20
Feature – Advantage – Benefit: The FAB formula for product descriptions that sell
20.05.19 | 0 Comments | Author: Rolf Preuß
Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your product can do for them. Sounds simple, right? But why do brochures, company web pages and industry portals contain so little about product benefits? Instead, they are littered with meaningless phrases like in Maximum…
Sep
10
Call tracking in online marketing
Make sure not a single sales lead is lost
10.09.18 | 0 Comments | Author: Rolf Preuß
What’s call tracking? Call tracking gives you an additional performance figure that makes the success of your online advertisement transparent by letting you attribute incoming phone calls directly to your advertising campaigns at LUMITOS. A dedicated new telephone number (including your area code) is allocated to you and displayed alongside your Premium Company Presentation or other advertising measures for users…
Aug
21
B2B new customer acquisition – a question of visibility
It’s easier to gain new customers if you don’t wear camouflage
21.08.18 | 0 Comments | Author: Rolf Preuß
Every day your competitors do new business with customers who have not even contacted you. This would be understandable if your company had a dubious reputation. But you work at a reputable company which has been on the market for many years, selling quality products. Why on earth do potential buyers not contact you? The answer is quite simple: those…
Aug
6
How company presentations on B2B industry portals can get you new customers
Boost your online visibility for greater success
6.08.18 | 0 Comments | Author: Rolf Preuß
B2B customers use the products and services they buy to perform their tasks faster, better or more cost-effectively. Ideally, your company sells products that are in great demand. Your sales reps know all their features and maybe even their benefits to users. They wait for prospective customers to contact them and ask if your company can provide a solution for…
Category
Share blog
1 2 3 4 Next