LUMITOS's online marketing blog

Apr
25
Company listings can stimulate your new customer business
25.04.22 | 0 Comments | Author: Rolf Preuß
How do you assess how well your company is known in the industry? Is every potential customer aware of its range of products and services? Or might there be thousands of users out there who have never heard of your company? The bad news first: You are probably overestimating how well-known your company is because it is so important to…
Apr
1
analytica extended – Gain more customers through a greater reach
1.04.22 | 0 Comments | Author: Rolf Preuß
Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While in the past many exhibitors have been able to rely on the pull effect of global corporations being there as well, these days they have to attract their own booth visitors. What visitors expect…
Mar
10
Topic Worlds – How ambitious suppliers gain even more sales leads
10.03.22 | 0 Comments | Author: Rolf Preuß
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by focusing on “all your kitchen needs” or something similar. “What would that achieve in B2B?”, we at LUMITOS were thinking about two years ago.…
Feb
25
Trade fair marketing – how to gain new customers effectively
25.02.22 | 0 Comments | Author: Rolf Preuß
Does this sound familiar to you? You’ve prepared well for that important trade fair. You want to gain new customers at your booth. Later, after the trade fair, you discover that 95% of the visitors were again only existing customers. This is what happened to me many years ago with my trade fair preparation for the analytica 2000. As a…
Feb
18
Market overviews – the smart way to gain new sales leads
18.02.22 | 0 Comments | Author: Rolf Preuß
Do you know the feeling? You’re interested in buying something, whether privately or professionally, and spend hour after hour searching the internet for the right product. Eventually you get the feeling that it’s got you nowhere. Well, your B2B customers are no different. Just like Lukas, a laboratory manager at a contract laboratory. Plenty of orders have been coming in…
Feb
10
How Spectaris member companies use webinars
10.02.22 | 0 Comments | Author: Rolf Preuß
Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…
Feb
8
Advertise webinars successfully: 5 effective measures to boost participation
8.02.22 | 0 Comments | Author: Rolf Preuß
When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…
Jan
28
Why webinars are so valuable for B2B companies
28.01.22 | 0 Comments | Author: Rolf Preuß
The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…
Aug
16
Premium Lead Generation And Its Importance
Why lead generation in B2B markets needs the right tools
16.08.21 | 1 Comments | Author: Dr. Thorsten Fröhlich
Premium Lead Generation And Its Importance A potential customer is basically a person who has shown interest in some way in a product, service or service. Such potential customers can be generated in sales by cold calling, or they can be approached by companies that already have contacts, whether such casual contacts were made by exchanging contact addresses at trade…
Jan
25
A product ad text is no essay – How to get more B2B sales leads with less blah-blah
"Please be brief, I don’t have much time."
25.01.21 | 0 Comments | Author: Tobias Hein
Most of us will have heard awkward requests like that before, be it from our line manager, an existing customer or a potential buyer who we want to win over by highlighting the advantages of our product. Unfortunately we never get to hear this request in online marketing. Instead of asking us to be concise, the anonymous prospective customer will…
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