Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…

When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…

The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…