LUMITOS's online marketing blog

Mar
27
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
27.03.18 | 0 Comments | Author: Stefan Knecht
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
Apr
5
How using dedicated landing pages can make print media advertising more successful
5.04.16 | 0 Comments | Author: Rolf Preuß
Marketing budget is routinely wasted without generating any sales leads. That’s the quintessence of a study by LUMITOS in the course of which the ads appearing in the German magazine “Laborjournal” (3/2015 edition) were scrutinised. In this blog article I will demonstrate how landing pages are used properly to avoid typical mistakes in print media advertising. They offer a way…
Jun
14
Optimise your call to action to gain extra sales leads
14.06.18 | 0 Comments | Author: Eva Pach
Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work. AIDA’s second A stands for action: at the end of an advertisement the potential customer is asked to perform a specific activity. We all know the sappy calls at the…
Aug
16
A secret about high conversion e-newsletters revealed
Four useful tips for creating successful e-newsletters
16.08.17 | 0 Comments | Author: Manuela Gaeth
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…
Jun
21
Why contact forms can destroy sales leads
21.06.18 | 0 Comments | Author: Stefan Knecht
In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So…
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