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The Perfect Headline in B2B
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases,…
E-Mail Marketing – an Instrument of Bygone Times?
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped…
Revealed: How Enormous Potential is Lost in E-mail Marketing
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened…
Focusing on the Benefits in Product Descriptions
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions…
Feature – Advantage – Benefit: The FAB formula for product descriptions that sell
Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your…
Call tracking in online marketing
What’s call tracking? Call tracking gives you an additional performance figure that makes the success of your online advertisement transparent by letting you attribute incoming phone…
B2B new customer acquisition – a question of visibility
Every day your competitors do new business with customers who have not even contacted you. This would be understandable if your company had a dubious reputation.…
How company presentations on B2B industry portals can get you new customers
B2B customers use the products and services they buy to perform their tasks faster, better or more cost-effectively. Ideally, your company sells products that are in…
How to make your webinar generate sales leads
In part 1 of our miniature series "How to make your webinar generate sales leads" we gave you an example of how aggressive sales tactics can…
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