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A secret about high conversion e-newsletters revealed
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The…
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Online Marketing Performance Indicators, Part 4: Click-to-Open Rate (CTOR)
How well were the expectations met from my newsletter? Is my content inviting the reader to read on? Questions and answers to it, will be covered…
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Online Marketing Performance Indicators, Part 3: Clicks and Click-Through Rate
If there is a most crucial indicator to assess the success of direct e-mail campaigns, then that would have to be the number of clicks. This…
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Online Marketing Performance Indicators, Part 2: Open Rate
To evaluate the success of newsletters and direct e-mail campaigns, we always consider the net open rate. Only e-mails that actually reach the recipients will ever…
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Online Marketing Performance Indicators, Part 1: Bounces and Delivery Rate
The first part of the series "Success measurement in e-mail marketing" is about the indicators delivery rate and bounce rate. Both can help you to assess…
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Online Marketing Performance Indicators
One of the much-emphasised benefits of online marketing in general, and of e-mail marketing in particular, is its excellent measurability. A number of key indicators and…
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Why contact forms can destroy sales leads
Excerpt: In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of…
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Why you lose sales leads if you don’t have a landing page
I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I…
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How do B2B decision makers use professional videos?
A picture is worth a thousand words, as the idiom goes. But what about videos in B2B marketing? The advertising agency dieleutefürkommunikation AG investigated this and…
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