Give your printed catalogues a whole new lease of life online A Catalogue Presentation on LUMITOS’ portals places your catalogue into the limelight. https://v.lumitos.com/about/screencasts/en/01_Catalogpresentation_720p_final.mp4

Don’t just look for new specialists – make sure of finding them! Our career network is wholly integrated into our industry internet portals. Your job ads can thus benefit from the portals’ greater reach, allowing you to address even professionals who are not actively looking for a new position. This target group is constantly gaining in importance as skill shortages…

Commuter trains and busses are where smartphones run hot. This is where long waits for web pages to load are particularly annoying. Often enough, unoptimised image files are the cause of poor performance and long loading times. This leads many passengers to discontinue visiting a website, especially when the destination stop approaches, leaving its mark on the conversion rate. Images…

In the English speaking world, commercial e-mailings and newsletters typically use either an informal salutation such as “Dear Rolf” or – even more commonly – none at all. In this respect, however, German language e-mailings to professionals in Germany, Austria and Switzerland (the so-called “DACH” countries, an abbreviation composed of their country codes as found on cars) are an entirely…

Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work. AIDA’s second A stands for action: at the end of an advertisement the potential customer is asked to perform a specific activity. We all know the sappy calls at the…

It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…

In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So…

I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were created…

A picture is worth a thousand words, as the idiom goes. But what about videos in B2B marketing? The advertising agency dieleutefürkommunikation AG investigated this and published their results in a new marketing study. More than 200 decision makers from the B2B sector participated in the study to determine how videos are used in work environments. In this blog entry,…