LUMITOS's online marketing blog

How to Successfully Gain Sales Leads
With Stand-Alone Mailings
1.06.22 | 0 Comments | Author: Rolf Preuß
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s how I felt many years ago as the Head of Marketing at Schleicher & Schuell. I wasn’t really convinced by what the third-party providers were telling me. Nobody wanted to,…
How Spectaris member companies use webinars
10.02.22 | 0 Comments | Author: Rolf Preuß
Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…
Advertise webinars successfully: 5 effective measures to boost participation
8.02.22 | 0 Comments | Author: Rolf Preuß
When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…
Why webinars are so valuable for B2B companies
28.01.22 | 0 Comments | Author: Rolf Preuß
The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…
A product ad text is no essay – How to get more B2B sales leads with less blah-blah
"Please be brief, I don’t have much time."
25.01.21 | 0 Comments | Author: Tobias Hein
Most of us will have heard awkward requests like that before, be it from our line manager, an existing customer or a potential buyer who we want to win over by highlighting the advantages of our product. Unfortunately we never get to hear this request in online marketing. Instead of asking us to be concise, the anonymous prospective customer will…
6 good reasons to exhibit at virtual trade fairs in these times
With a virtual trade fair into a win-win situation
23.07.20 | 0 Comments | Author: Stefan Knecht
Virtual trade fairs and events are springing up like mushrooms at the moment. And, as always in times when markets change rapidly, a great deal of doubt and lack of understanding can be observed among those affected, in this case exhibitors, visitors and trade fair organizers. With this article I want to contribute towards giving B2B companies and their decision-makers…
The Perfect Headline in B2B
3 Tips That Let Your Products Reach More Customers Online
10.10.19 | 0 Comments | Author: Tobias Hein
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases, technical articles and other items that keep you updated on developments come from a confusing variety of sources scattered all over the internet. Most items will not be relevant to you, but others absolutely…
E-Mail Marketing – an Instrument of Bygone Times?
5 Reasons Why Email Marketing Is Indispensable in B2B
2.10.19 | 0 Comments | Author: Stefan Knecht
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…
Revealed: How Enormous Potential is Lost in E-mail Marketing
25.06.19 | 1 Comments | Author: Stefan Knecht
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…
Focusing on the Benefits in Product Descriptions
Your turbocharger for more sales leads
22.05.19 | 1 Comments | Author: Rolf Preuß
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions to their work challenges. What they look for is the right information for their current level in their customer journey. In this blog post, I’ll show you how focusing your product description writing on…
Share blog
1 2 Next