LUMITOS's online marketing blog

analytica extended – Gain more customers through a greater reach
1.04.22 | 0 Comments | Author: Rolf Preuß
Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While in the past many exhibitors have been able to rely on the pull effect of global corporations being there as well, these days they have to attract their own booth visitors. What visitors expect…
Trade fair marketing – how to gain new customers effectively
25.02.22 | 0 Comments | Author: Rolf Preuß
Does this sound familiar to you? You’ve prepared well for that important trade fair. You want to gain new customers at your booth. Later, after the trade fair, you discover that 95% of the visitors were again only existing customers. This is what happened to me many years ago with my trade fair preparation for the analytica 2000. As a…
6 good reasons to exhibit at virtual trade fairs in these times
With a virtual trade fair into a win-win situation
23.07.20 | 0 Comments | Author: Stefan Knecht
Virtual trade fairs and events are springing up like mushrooms at the moment. And, as always in times when markets change rapidly, a great deal of doubt and lack of understanding can be observed among those affected, in this case exhibitors, visitors and trade fair organizers. With this article I want to contribute towards giving B2B companies and their decision-makers…
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