LUMITOS's online marketing blog
Watch out: Not everything that is sold to you as a sales lead you are actually allowed to use
How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at trade fairs or online portals are not GDPR-compliant. This means that the leads generated this way are worthless for you, as they may not be used for…
Product advertising on specialist portals – Successfully gain new customers
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for product advertising: trade fairs, specialist magazines, mailings by post and visits by sales reps. This changed only when online marketing gave us advertisers completely new possibilities. So many, in…
B2B Sales Lead Generation – Make More of the Worldwide Market
Are there still manufacturers that don’t do exports? Hardly. The overall share of sales generated abroad is steadily increasing. This explains why many companies have set up multilingual websites. These companies gain a significant competitive edge by addressing potential customers in their native language. With each additional language, they increase the number of sales leads from the corresponding countries by…
How Spectaris member companies use webinars
Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…
How to make your webinar generate sales leads
Part 2: In tandem for success: E-mail blasts and landing pages
In part 1 of our miniature series “How to make your webinar generate sales leads” we gave you an example of how aggressive sales tactics can put off potential customers. Based on a recent GDPR campaign of ours, we’ll now show you how to do it better. Within 90 seconds of sending out our mail blast, we received the first…