In the world of B2B marketing, data-driven decisions are the decisive factor for success. Our client, a large international life science company, set itself the goal years ago of generating qualified leads in relevant European markets through Google Ads campaigns and maximizing the return on investment (ROI). We have been managing a total of five Google Ads accounts for this…

Imagine casting your net – but instead of a few meagre fish, you land qualified leads. And not just a few, but over 25,000 in one year. Sounds too good to be true? Then let’s take a look at exactly how this worked for our customers in 2024. Over the past year, we have done exactly what manufacturers of laboratory,…

In today’s digital business landscape, leads are the lifeblood of any successful enterprise. But how should companies proceed when they receive a new contact, for instance, through their advertisements on industry portals? This article outlines how to make the most of a lead, integrate it into your CRM/ERP system, and why swift follow-up is crucial for success. Understanding the Difference…

A client in the lab tech industry recently approached us: He is a distributor of lab equipment and wants to get more out of his Google Ads campaigns. Our job? A thorough account audit and optimization of the campaigns for his three central product groups. Here we show you how we proceeded – and what we got out of it.…

If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s how I felt many years ago as the Head of Marketing at Schleicher & Schuell. I wasn’t really convinced by what the third-party providers were telling me. Nobody wanted to,…

When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at least two measurable goals: 1. The desired revenue or sales volume to be generated by the advertising measure. 2. The required number of leads to reach this sales target. Why do…

The LUMITOS sales team optimizes customer contact with seven collaborative tools. From Salesforce for central work management to DealHub for individual offers and Microsoft Teams for video chats – these tools enable personalized and smooth customer care. Telephony with Mirage, appointment scheduling with Calendly, sales videos with Loom, and the seamless integration of Salesforce and Outlook round off the toolbox’s…

How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at trade fairs or online portals are not GDPR-compliant. This means that the leads generated this way are worthless for you, as they may not be used for…

Where do the member companies of SPECTARIS, the German Industry Association for Optics, Photonics, Analytical and Medical Technologies, stand when it comes to sharing know-how by offering webinars? To answer this question, we analyzed the websites of the member companies: Who offers webinars for existing and potential customers? Are the webinars made available live or on demand? How many webinars…

When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…