LUMITOS adds a video platform to its industry information portals

Berlin, 12 April 2016 – Providing quickly and easily digestible information and becoming ever more popular, internet videos now play a significant role in companies’ communication mixes. LUMITOS, formerly CHEMIE.DE, has set up a new online video showroom for its users, providing direct access to a wide range of science-related videos with just a single click.

The subjects that the videos cover are manifold. There are explanatory « how-to » videos, which explain technical terms, equipment or areas of research related to the industry, as well as ones about science in everyday life, trend reports and forecasts but also many product videos. « With this service, our users will receive another means of accessing product information and expertise quickly and easily, » Dr Björn Lippold, responsible for the development of LUMITOS’ internet portals, explains.

LUMITOS has hosted product videos on its industry portals for quite some time. Videos make it much easier and more convenient to, for example, understand how an instrument is operated, compared with reading its multi-page PDF manual. In the past, product videos on the LUMITOS portals were linked to on individual product pages. Now users can also access them from a dedicated web page, with each video just a click away.

« LUMITOS wants to keep expanding this quick and entertaining form of conveying technical and scientific information. Our industry portals offer an ideal starting point from which both customers and users can access the videos, » Lippold points out.

Direct access to all videos: http://www.chemeurope.com/en/video/

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