The first part of the series “Online Marketing Performance Indicators” is about the indicators delivery rate and bounce rate. Both can help you to assess the quality of your e-mail distribution list. This, in turn, directly influences the potential effectiveness of your e-mail campaigns: only e-mails which succeed in reaching your target group can lead to the intended actions that…

One of the much-emphasised benefits of online marketing in general, and of e-mail marketing in particular, is its excellent measurability. A number of key indicators and ratios have been defined that provide information about whether your marketing message has reached your target group. Print advertising, on the other hand, usually leaves you in the dark. But this advantage of online…

I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were created…