Showcase your products, services and software Product Presentations on LUMITOS’ internet portals: the perfect stage for your products, services and software to shine. https://v.lumitos.com/about/screencasts/en/07_Productpresentation_720p_final.mp4

Stand out as an expert among experts Communicating know-how in the form of technical articles, white papers or application notes has become known as “content marketing”. It is constantly gaining in importance. Use the opportunity and position yourself as an expert in your field: be the first to answer your potential customers’ questions. https://v.lumitos.com/about/screencasts/en/02_Whitepaper_720p_final.mp4

How to make advertising eye-catching The web banner: a true classic among the online advertising formats. It is used in image campaigns, for product launches or lead generation. Thanks to our advanced technology, banner campaigns on LUMITOS’ industry portals can be geared towards your advertising objectives and target groups. https://v.lumitos.com/about/screencasts/en/05_Banneradvertising_720p_final.mp4

Give your printed catalogues a whole new lease of life online A Catalogue Presentation on LUMITOS’ portals places your catalogue into the limelight. https://v.lumitos.com/about/screencasts/en/01_Catalogpresentation_720p_final.mp4

Commuter trains and busses are where smartphones run hot. This is where long waits for web pages to load are particularly annoying. Often enough, unoptimised image files are the cause of poor performance and long loading times. This leads many passengers to discontinue visiting a website, especially when the destination stop approaches, leaving its mark on the conversion rate. Images…

Here it is: the final part of our series of articles on online marketing performance indicators, which looks at two key figures that I believe ought to feature more in B2B marketing considerations than they often do. They are the social sharing rate, which is the rate of content recommendations posted on social media, and the mobile reading rate, the…

Gradually we’re coming towards the end of our series of articles on “Online marketing performance indicators“. Today’s subject is conversion and its derivative, the conversion rate. Conversion is, in general, the induced transformation of a potential buyer into a more promising potential buyer or an actual buyer. The conversion rate tells us which proportion of a targeted group or of…

Today’s subject in our series “Online Marketing Performance Indicators” is the click-to-open rate (CTOR). In part 3 of our series, we introduced you to the click-through rate (CTR), which represents the number of clicks by recipients of your e-mail shot or newsletter as a percentage of the number of recipients. What the CTOR relates the number of clicks to is,…

If there is a most crucial indicator to assess the success of direct e-mail campaigns, then that would have to be the number of clicks. This value and the resulting click-trough rate (CTR) are the subject of this third part of our series of articles “Online Marketing Performance Indicators“. The reason why you disseminate direct e-mails is usually that you…

This blog entry in our series “Online Marketing Performance Indicators” is about the open rate of e-mail shots and newsletters. To evaluate the success of our newsletters and direct e-mail campaigns, we at CHEMIE.DE always consider the net open rate. Only e-mails that actually reach the recipients will ever have the chance to be opened. (The proportion of undelivered e-mails is…