LUMITOS's online marketing blog
Product advertising on specialist portals – Successfully gain new customers
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for product advertising: trade fairs, specialist magazines, mailings by post and visits by sales reps. This changed only when online marketing gave us advertisers completely new possibilities. So many, in…
How company presentations on B2B industry portals can get you new customers
Boost your online visibility for greater success
B2B customers use the products and services they buy to perform their tasks faster, better or more cost-effectively. Ideally, your company sells products that are in great demand. Your sales reps know all their features and maybe even their benefits to users. They wait for prospective customers to contact them and ask if your company can provide a solution for…