LUMITOS's online marketing blog
Mar
27
27
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
Mar
17
17
How to make your webinar generate sales leads
Part 1: Intrusive salespeople can put off webinar participants
When searching the internet for new software that our company could use, I regularly come across webinars or videos that give me a quick impression of how a software solution works and what its typical uses are. This helps me to assess with little effort whether the tool could be suitable for us and if it is worth looking at…
Jun
7
7
Why you lose sales leads if you don’t have a landing page
I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were created…