LUMITOS's online marketing blog

Mar
10
Colour value identification made easy
10.03.17 | 0 Comments | Author: Manuela Gaeth
Those who work routinely with programs like Photoshop will appreciate its eyedropper tool, which comes in the shape of a pipette. You can use it to record a desired colour very easily and show its values in all colour models with a simple double click. However, it eases your workflow and saves time if you don’t get out your massive…
Aug
8
Catalogue Presentations vividly explained
8.08.17 | 0 Comments | Author: Rolf Preuß
This how-to video explains in just two minutes how easy it is to gain sales leads with a Catalogue Presentation. https://v.lumitos.com/about/catalogue-presentation-sd.mp4
Mar
10
No suitable photo for your presentation?
Here’s an idea!
10.03.17 | 0 Comments | Author: Rolf Preuß
I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either. This is where royalty-free photos…
Aug
8
Job Ads vividly explained
8.08.17 | 0 Comments | Author: Rolf Preuß
How easy, comfortable and also effective online recruiting on LUMITOS’s specialist portals is – check out this video and you will know. https://v.lumitos.com/about/job-ads-sd.mp4
Jul
29
Image optimisation for faster loading times
29.07.16 | 0 Comments | Author: Manuela Gaeth
Commuter trains and busses are where smartphones run hot. This is where long waits for web pages to load are particularly annoying. Often enough, unoptimised image files are the cause of poor performance and long loading times. This leads many passengers to discontinue visiting a website, especially when the destination stop approaches, leaving its mark on the conversion rate. Images…
Apr
5
How using dedicated landing pages can make print media advertising more successful
5.04.16 | 1 Comments | Author: Rolf Preuß
Marketing budget is routinely wasted without generating any sales leads. That’s the quintessence of a study by LUMITOS in the course of which the ads appearing in the German magazine “Laborjournal” (3/2015 edition) were scrutinised. In this blog article I will demonstrate how landing pages are used properly to avoid typical mistakes in print media advertising. They offer a way…
Jan
18
E-Mailing with pitfalls
A cultural aspect of e-mailings in German
18.01.16 | 3 Comments | Author: Rolf Preuß
In the English speaking world, commercial e-mailings and newsletters typically use either an informal salutation such as “Dear Rolf” or – even more commonly – none at all. In this respect, however, German language e-mailings to professionals in Germany, Austria and Switzerland (the so-called “DACH” countries, an abbreviation composed of their country codes as found on cars) are an entirely…
Jun
6
Online Marketing Performance Indicators, Part 6: Social Sharing Rate and Mobile Reading Rate
6.06.18 | 0 Comments | Author: Marcus Bierbaum
Here it is: the final part of our series of articles on online marketing performance indicators, which looks at two key figures that I believe ought to feature more in B2B marketing considerations than they often do. They are the social sharing rate, which is the rate of content recommendations posted on social media, and the mobile reading rate, the…
May
28
Online Marketing Performance Indicators, Part 5: Conversion and Conversion Rate
28.05.18 | 0 Comments | Author: Eva Pach
Gradually we’re coming towards the end of our series of articles on “Online marketing performance indicators“. Today’s subject is conversion and its derivative, the conversion rate. Conversion is, in general, the induced transformation of a potential buyer into a more promising potential buyer or an actual buyer. The conversion rate tells us which proportion of a targeted group or of…
Jun
14
Optimise your call to action to gain extra sales leads
14.06.18 | 0 Comments | Author: Eva Pach
Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work. AIDA’s second A stands for action: at the end of an advertisement the potential customer is asked to perform a specific activity. We all know the sappy calls at the…
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