What’s call tracking? Call tracking gives you an additional performance figure that makes the success of your online advertisement transparent by letting you attribute incoming phone calls directly to your advertising campaigns at LUMITOS. A dedicated new telephone number (including your area code) is allocated to you and displayed alongside your Premium Company Presentation or other advertising measures for users…

B2B customers use the products and services they buy to perform their tasks faster, better or more cost-effectively. Ideally, your company sells products that are in great demand. Your sales reps know all their features and maybe even their benefits to users. They wait for prospective customers to contact them and ask if your company can provide a solution for…

In part 1 of our miniature series “How to make your webinar generate sales leads” we gave you an example of how aggressive sales tactics can put off potential customers. Based on a recent GDPR campaign of ours, we’ll now show you how to do it better. Within 90 seconds of sending out our mail blast, we received the first…

There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…

Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…

When searching the internet for new software that our company could use, I regularly come across webinars or videos that give me a quick impression of how a software solution works and what its typical uses are. This helps me to assess with little effort whether the tool could be suitable for us and if it is worth looking at…

Why every company should have a Company Presentation on LUMITOS’s specialist portals – you will find out in two minutes. https://v.lumitos.com/about/company-presentation-sd.mp4

This how-to video explains in just two minutes how easy it is to gain sales leads with a Product Presentation. https://v.lumitos.com/about/product-presentation-sd.mp4

See in this video why white papers or application notes are an especially clever way of marketing and how you can use this type of advertising on our specialist portals. https://v.lumitos.com/about/white-paper-sd.mp4

See in about two minutes how easy and comfortable the placement of professional banner advertising is on the specialist portals of LUMITOS. https://v.lumitos.com/about/banner-advertising-sd.mp4