LUMITOS's online marketing blog

Apr
1
analytica extended – Gain more customers through a greater reach
1.04.22 | 0 Comments | Author: Rolf Preuß
Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While in the past many exhibitors have been able to rely on the pull effect of global corporations being there as well, these days they have to attract their own booth visitors. What visitors expect…
Mar
10
Topic Worlds – How ambitious suppliers gain even more sales leads
10.03.22 | 0 Comments | Author: Rolf Preuß
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by focusing on “all your kitchen needs” or something similar. “What would that achieve in B2B?”, we at LUMITOS were thinking about two years ago.…
Feb
18
Market overviews – the smart way to gain new sales leads
18.02.22 | 0 Comments | Author: Rolf Preuß
Do you know the feeling? You’re interested in buying something, whether privately or professionally, and spend hour after hour searching the internet for the right product. Eventually you get the feeling that it’s got you nowhere. Well, your B2B customers are no different. Just like Lukas, a laboratory manager at a contract laboratory. Plenty of orders have been coming in…
Feb
8
Advertise webinars successfully: 5 effective measures to boost participation
8.02.22 | 0 Comments | Author: Rolf Preuß
When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…
Jan
28
Why webinars are so valuable for B2B companies
28.01.22 | 0 Comments | Author: Rolf Preuß
The future of trade fairs is uncertain. Attendance at corporate workshops is in continued decline, simply because potential visitors have less freedom to travel. Field sales can hardly visit customers at their premises anymore. As a result, communicating with existing and potential customers is becoming increasingly difficult. All of this leads to a difficult situation. Buyers still want to get…
Jul
23
6 good reasons to exhibit at virtual trade fairs in these times
With a virtual trade fair into a win-win situation
23.07.20 | 0 Comments | Author: Stefan Knecht
Virtual trade fairs and events are springing up like mushrooms at the moment. And, as always in times when markets change rapidly, a great deal of doubt and lack of understanding can be observed among those affected, in this case exhibitors, visitors and trade fair organizers. With this article I want to contribute towards giving B2B companies and their decision-makers…
May
9
Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
9.05.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
Mar
27
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
27.03.18 | 0 Comments | Author: Stefan Knecht
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
Mar
10
Colour value identification made easy
10.03.17 | 0 Comments | Author: Manuela Gaeth
Those who work routinely with programs like Photoshop will appreciate its eyedropper tool, which comes in the shape of a pipette. You can use it to record a desired colour very easily and show its values in all colour models with a simple double click. However, it eases your workflow and saves time if you don’t get out your massive…
Mar
10
No suitable photo for your presentation?
Here’s an idea!
10.03.17 | 0 Comments | Author: Rolf Preuß
I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either. This is where royalty-free photos…
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