LUMITOS's online marketing blog

Jun
25
Revealed: How Enormous Potential is Lost in E-mail Marketing
25.06.19 | 1 Comments | Author: Stefan Knecht
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…
May
22
Focusing on the Benefits in Product Descriptions
Your turbocharger for more sales leads
22.05.19 | 1 Comments | Author: Rolf Preuß
When businesses prepare purchasing decisions they rely more than ever on the internet as the prime source of information. This is where users search for solutions to their work challenges. What they look for is the right information for their current level in their customer journey. In this blog post, I’ll show you how focusing your product description writing on…
May
20
Feature – Advantage – Benefit: The FAB formula for product descriptions that sell
20.05.19 | 0 Comments | Author: Rolf Preuß
Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your product can do for them. Sounds simple, right? But why do brochures, company web pages and industry portals contain so little about product benefits? Instead, they are littered with meaningless phrases like in Maximum…
Sep
10
Call tracking in online marketing
Make sure not a single sales lead is lost
10.09.18 | 0 Comments | Author: Rolf Preuß
What’s call tracking? Call tracking gives you an additional performance figure that makes the success of your online advertisement transparent by letting you attribute incoming phone calls directly to your advertising campaigns at LUMITOS. A dedicated new telephone number (including your area code) is allocated to you and displayed alongside your Premium Company Presentation or other advertising measures for users…
Aug
21
B2B new customer acquisition – a question of visibility
It’s easier to gain new customers if you don’t wear camouflage
21.08.18 | 0 Comments | Author: Rolf Preuß
Every day your competitors do new business with customers who have not even contacted you. This would be understandable if your company had a dubious reputation. But you work at a reputable company which has been on the market for many years, selling quality products. Why on earth do potential buyers not contact you? The answer is quite simple: those…
Aug
6
How company presentations on B2B industry portals can get you new customers
Boost your online visibility for greater success
6.08.18 | 0 Comments | Author: Rolf Preuß
B2B customers use the products and services they buy to perform their tasks faster, better or more cost-effectively. Ideally, your company sells products that are in great demand. Your sales reps know all their features and maybe even their benefits to users. They wait for prospective customers to contact them and ask if your company can provide a solution for…
Jul
4
How to make your webinar generate sales leads
Part 2: In tandem for success: E-mail blasts and landing pages
4.07.18 | 0 Comments | Author: Rolf Preuß
In part 1 of our miniature series “How to make your webinar generate sales leads” we gave you an example of how aggressive sales tactics can put off potential customers. Based on a recent GDPR campaign of ours, we’ll now show you how to do it better. Within 90 seconds of sending out our mail blast, we received the first…
May
9
Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
9.05.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
Mar
27
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
27.03.18 | 0 Comments | Author: Stefan Knecht
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
Mar
17
How to make your webinar generate sales leads
Part 1: Intrusive salespeople can put off webinar participants
17.03.18 | 0 Comments | Author: Stefan Knecht
When searching the internet for new software that our company could use, I regularly come across webinars or videos that give me a quick impression of how a software solution works and what its typical uses are. This helps me to assess with little effort whether the tool could be suitable for us and if it is worth looking at…
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