LUMITOS's online marketing blog

Aug
16
Without a Goal in the Advertising World: Why Companies Find it Difficult to Set Clear Goals
16.08.23 | 0 Comments | Author: Stefan Knecht
When talking to prospects and customers about their online advertising efforts, we’re constantly struck by the fact that many companies don’t have clear objectives. Marketers could easily define at least two measurable goals: 1. The desired revenue or sales volume to be generated by the advertising measure. 2. The required number of leads to reach this sales target. Why do…
Aug
16
Key performance indicators – your data for success
With the success indicators of LUMITOS you always have the success of your advertising measures in the view
16.08.23 | 0 Comments | Author: Stefan Knecht
One of the most important advantages of online advertising is the measurability of their success. We are even more surprised when customers tell us that they receive no figures at all from many online portals, figures only on request by e-mail or some wild Excel tables. For many portal providers, it is obviously not a standard procedure to provide customers…
Apr
21
Watch out: Not everything that is sold to you as a sales lead you are actually allowed to use
21.04.23 | 0 Comments | Author: Stefan Knecht
How confident are you that you are allowed to use leads generated online for the purposes you have in mind? With great astonishment, we repeatedly discover that lead forms in exhibitor directories at trade fairs or online portals are not GDPR-compliant. This means that the leads generated this way are worthless for you, as they may not be used for…
Jul
19
Product advertising on specialist portals – Successfully gain new customers
19.07.22 | 0 Comments | Author: Rolf Preuß
B2B marketing used to be straightforward, at least for companies with an established market position. There was far less competition, so existing customers were more loyal, and few options existed for product advertising: trade fairs, specialist magazines, mailings by post and visits by sales reps. This changed only when online marketing gave us advertisers completely new possibilities. So many, in…
Jun
17
B2B Sales Lead Generation – Make More of the Worldwide Market
17.06.22 | 0 Comments | Author: Rolf Preuß
Are there still manufacturers that don’t do exports? Hardly. The overall share of sales generated abroad is steadily increasing. This explains why many companies have set up multilingual websites. These companies gain a significant competitive edge by addressing potential customers in their native language. With each additional language, they increase the number of sales leads from the corresponding countries by…
Jun
1
How to Successfully Gain Sales Leads
With Stand-Alone Mailings
1.06.22 | 0 Comments | Author: Rolf Preuß
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s how I felt many years ago as the Head of Marketing at Schleicher & Schuell. I wasn’t really convinced by what the third-party providers were telling me. Nobody wanted to,…
May
19
Multilingual Websites Boost the Sales of Successful Companies
19.05.22 | 0 Comments | Author: Rolf Preuß
“Our customers all speak English. That’s why we save ourselves the trouble of translating into other languages.” If you share this opinion, you’re giving away enormous potential that you probably don’t even know exists. A few years ago, I found this out myself. The website content and catalogs of a global market leader from the UK were available exclusively in…
Apr
25
Company listings can stimulate your new customer business
25.04.22 | 0 Comments | Author: Rolf Preuß
How do you assess how well your company is known in the industry? Is every potential customer aware of its range of products and services? Or might there be thousands of users out there who have never heard of your company? The bad news first: You are probably overestimating how well-known your company is because it is so important to…
Apr
1
analytica extended – Gain more customers through a greater reach
1.04.22 | 0 Comments | Author: Rolf Preuß
Forget everything that you, as an exhibitor, have learned about trade fairs. Simply waiting for sales leads to accumulate at trade fairs no longer works. While in the past many exhibitors have been able to rely on the pull effect of global corporations being there as well, these days they have to attract their own booth visitors. What visitors expect…
Mar
10
Topic Worlds – How ambitious suppliers gain even more sales leads
10.03.22 | 0 Comments | Author: Rolf Preuß
“Topic Worlds? Sounds like a sales campaign at a department store. What’s that got to do with me, a B2B supplier?”, you might be asking yourself, when such campaigns are best known to do well by focusing on “all your kitchen needs” or something similar. “What would that achieve in B2B?”, we at LUMITOS were thinking about two years ago.…
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