Trade fairs are still very popular with B2B companies. And the rising number of qualified visitors also gives cause for optimism. But, for the time being, there will be no more visitor records. This is clear from the statements of the trade fair organizers. Under these omens, trade fair advertising by you as an exhibitor is more important than ever.…

At LUMITOS, we are always looking for state-of-the-art and suitable technologies to make our portal content even better for our users. For this purpose, we are currently using three AIs in a pilot project in the production process of our content. Perfect translations with DeepL To ensure that every reader receives our content in the best possible language for them,…

In the English speaking world, commercial e-mailings and newsletters typically use either an informal salutation such as “Dear Rolf” or – even more commonly – none at all. In this respect, however, German language e-mailings to professionals in Germany, Austria and Switzerland (the so-called “DACH” countries, an abbreviation composed of their country codes as found on cars) are an entirely…