LUMITOS's online marketing blog

Feb
8
Advertise webinars successfully: 5 effective measures to boost participation
8.02.22 | 0 Comments | Author: Rolf Preuß
When launching a new product, you must advertise it vigorously to attract as many potential buyers as quickly as possible, because even the best product won’t sell by itself. Why should it be any different for your webinar? Here, too, you need to make it clear to potential participants that there is a webinar of interest to them about a…
Aug
16
Premium Lead Generation And Its Importance
Why lead generation in B2B markets needs the right tools
16.08.21 | 1 Comments | Author: Dr. Thorsten Fröhlich
Premium Lead Generation And Its Importance A potential customer is basically a person who has shown interest in some way in a product, service or service. Such potential customers can be generated in sales by cold calling, or they can be approached by companies that already have contacts, whether such casual contacts were made by exchanging contact addresses at trade…
Oct
10
The Perfect Headline in B2B
3 Tips That Let Your Products Reach More Customers Online
10.10.19 | 0 Comments | Author: Tobias Hein
If you work in a B2B company focusing on science, there are many frustrating obstacles to getting the information you need. The industry news, product releases, technical articles and other items that keep you updated on developments come from a confusing variety of sources scattered all over the internet. Most items will not be relevant to you, but others absolutely…
Oct
2
E-Mail Marketing – an Instrument of Bygone Times?
5 Reasons Why Email Marketing Is Indispensable in B2B
2.10.19 | 0 Comments | Author: Stefan Knecht
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…
May
9
Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
9.05.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
May
18
Online Marketing Performance Indicators, Part 2: Open Rate
18.05.18 | 0 Comments | Author: Eva Pach
This blog entry in our series “Online Marketing Performance Indicators” is about the open rate of e-mail shots and newsletters. To evaluate the success of our newsletters and direct e-mail campaigns, we at CHEMIE.DE always consider the net open rate. Only e-mails that actually reach the recipients will ever have the chance to be opened. (The proportion of undelivered e-mails is…
Category
Share blog