LUMITOS's online marketing blog
How using dedicated landing pages can make print media advertising more successful
Marketing budget is routinely wasted without generating any sales leads. That’s the quintessence of a study by LUMITOS in the course of which the ads appearing in the German magazine “Laborjournal” (3/2015 edition) were scrutinised. In this blog article I will demonstrate how landing pages are used properly to avoid typical mistakes in print media advertising. They offer a way…
Why you lose sales leads if you don’t have a landing page
I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were created…