LUMITOS's online marketing blog

How to Successfully Gain Sales Leads
With Stand-Alone Mailings
1.06.22 | 0 Comments | Author: Rolf Preuß
If you don’t have any experience with stand-alone mailings, you’re probably asking yourself “What are stand-alone mailings? What do they achieve? Are they worthwhile for our company?” At least that’s how I felt many years ago as the Head of Marketing at Schleicher & Schuell. I wasn’t really convinced by what the third-party providers were telling me. Nobody wanted to,…
E-Mail Marketing – an Instrument of Bygone Times?
5 Reasons Why Email Marketing Is Indispensable in B2B
2.10.19 | 0 Comments | Author: Stefan Knecht
E-mail marketing is on everyone’s lips at the moment. But from what I see, many B2B companies are still not aware of the opportunities left untapped in e-mail marketing – even though e-mail marketing is the most successful online marketing tool of all. With this blog article, I hope to enthuse you for e-mail marketing and show you how the…
Revealed: How Enormous Potential is Lost in E-mail Marketing
25.06.19 | 1 Comments | Author: Stefan Knecht
All of us constantly receive marketing e-mails and newsletters. Have you ever noticed that some of these e-mails display their contained images immediately upon being opened while most show no images at all? Some of those text-only ones even look as if they are defective, right? Do you ask yourself how your own newsletters appear to recipients and what first…
Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
9.05.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
E-Mailing with pitfalls
A cultural aspect of e-mailings in German
18.01.16 | 3 Comments | Author: Rolf Preuß
In the English speaking world, commercial e-mailings and newsletters typically use either an informal salutation such as “Dear Rolf” or – even more commonly – none at all. In this respect, however, German language e-mailings to professionals in Germany, Austria and Switzerland (the so-called “DACH” countries, an abbreviation composed of their country codes as found on cars) are an entirely…
Online Marketing Performance Indicators, Part 6: Social Sharing Rate and Mobile Reading Rate
6.06.18 | 0 Comments | Author: Marcus Bierbaum
Here it is: the final part of our series of articles on online marketing performance indicators, which looks at two key figures that I believe ought to feature more in B2B marketing considerations than they often do. They are the social sharing rate, which is the rate of content recommendations posted on social media, and the mobile reading rate, the…
Online Marketing Performance Indicators, Part 5: Conversion and Conversion Rate
28.05.18 | 0 Comments | Author: Eva Pach
Gradually we’re coming towards the end of our series of articles on “Online marketing performance indicators“. Today’s subject is conversion and its derivative, the conversion rate. Conversion is, in general, the induced transformation of a potential buyer into a more promising potential buyer or an actual buyer. The conversion rate tells us which proportion of a targeted group or of…
A secret about high conversion e-newsletters revealed
Four useful tips for creating successful e-newsletters
16.08.17 | 0 Comments | Author: Manuela Gaeth
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…
Online Marketing Performance Indicators, Part 4: Click-to-Open Rate (CTOR)
25.05.18 | 0 Comments | Author: Marcus Bierbaum
Today’s subject in our series “Online Marketing Performance Indicators” is the click-to-open rate (CTOR). In part 3 of our series, we introduced you to the click-through rate (CTR), which represents the number of clicks by recipients of your e-mail shot or newsletter as a percentage of the number of recipients. What the CTOR relates the number of clicks to is,…
Online Marketing Performance Indicators, Part 3: Clicks and Click-Through Rate
22.05.18 | 0 Comments | Author: Eva Pach
If there is a most crucial indicator to assess the success of direct e-mail campaigns, then that would have to be the number of clicks. This value and the resulting click-trough rate (CTR) are the subject of this third part of our series of articles “Online Marketing Performance Indicators“. The reason why you disseminate direct e-mails is usually that you…
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