To offer start-ups a platform that appeals to potential investors, partners, and customers, the platform operator LUMITOS developed a unique offering especially for the B2B markets of chemistry, life sciences, laboratory, pharma, analytics, and food & beverage five years ago: The “Start-up Spotlights”, which specifically focus on industry-specific young companies. The “Start-up Spotlight Chemistry & Laboratory” currently presents over 380…

“Our customers all speak English. That’s why we save ourselves the trouble of translating into other languages.” If you share this opinion, you’re giving away enormous potential that you probably don’t even know exists. A few years ago, I found this out myself. The website content and catalogs of a global market leader from the UK were available exclusively in…

Potential buyers don’t care about the features that your product possesses and how proud you are of them. What they do want to know what your product can do for them. Sounds simple, right? But why do brochures, company web pages and industry portals contain so little about product benefits? Instead, they are littered with meaningless phrases like in Maximum…