LUMITOS's online marketing blog

May
25
Online Marketing Performance Indicators, Part 4: Click-to-Open Rate (CTOR)
25.05.18 | 0 Comments | Author: Marcus Bierbaum
Today’s subject in our series “Online Marketing Performance Indicators” is the click-to-open rate (CTOR). In part 3 of our series, we introduced you to the click-through rate (CTR), which represents the number of clicks by recipients of your e-mail shot or newsletter as a percentage of the number of recipients. What the CTOR relates the number of clicks to is,…
May
22
Online Marketing Performance Indicators, Part 3: Clicks and Click-Through Rate
22.05.18 | 0 Comments | Author: Eva Pach
If there is a most crucial indicator to assess the success of direct e-mail campaigns, then that would have to be the number of clicks. This value and the resulting click-trough rate (CTR) are the subject of this third part of our series of articles “Online Marketing Performance Indicators“. The reason why you disseminate direct e-mails is usually that you…
May
18
Online Marketing Performance Indicators, Part 2: Open Rate
18.05.18 | 0 Comments | Author: Eva Pach
This blog entry in our series “Online Marketing Performance Indicators” is about the open rate of e-mail shots and newsletters. To evaluate the success of our newsletters and direct e-mail campaigns, we at CHEMIE.DE always consider the net open rate. Only e-mails that actually reach the recipients will ever have the chance to be opened. (The proportion of undelivered e-mails is…
May
14
Online Marketing Performance Indicators, Part 1: Bounces and Delivery Rate
14.05.18 | 0 Comments | Author: Eva Pach
The first part of the series “Online Marketing Performance Indicators” is about the indicators delivery rate and bounce rate. Both can help you to assess the quality of your e-mail distribution list. This, in turn, directly influences the potential effectiveness of your e-mail campaigns: only e-mails which succeed in reaching your target group can lead to the intended actions that…
May
11
Online Marketing Performance Indicators
11.05.18 | 0 Comments | Author: Eva Pach
One of the much-emphasised benefits of online marketing in general, and of e-mail marketing in particular, is its excellent measurability. A number of key indicators and ratios have been defined that provide information about whether your marketing message has reached your target group. Print advertising, on the other hand, usually leaves you in the dark. But this advantage of online…
Jun
21
Why contact forms can destroy sales leads
21.06.18 | 0 Comments | Author: Stefan Knecht
In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So…
Jun
7
Why you lose sales leads if you don’t have a landing page
7.06.18 | 0 Comments | Author: Rolf Preuß
I have showed you before how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were created…
Apr
7
How do B2B decision makers use professional videos?
7.04.18 | 0 Comments | Author: Rolf Preuß
A picture is worth a thousand words, as the idiom goes. But what about videos in B2B marketing? The advertising agency dieleutefürkommunikation AG investigated this and published their results in a new marketing study. More than 200 decision makers from the B2B sector participated in the study to determine how videos are used in work environments. In this blog entry,…
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