LUMITOS's online marketing blog

Privacy: Will it be allowed to use online sales leads after the 25th of May?
Tips and tricks for the implementation of the GDPR
5.04.18 | 0 Comments | Author: Stefan Knecht
There are many horror scenarios about the consequences of the new General Data Protection Regulation (GDPR) on the internet at the moment. Some sites give you useful suggestions on how companies should implement necessary changes. But you will hardly find an answer to a key question: Will it remain legal to use sales leads generated through web portals after the…
Lead Processing: Let’s Address the Mailbox Issue
If requests coming from online enquiry forms aren’t sent to the right mailbox, valuable sales leads are wasted. Which e-mail address should you use?
27.03.18 | 0 Comments | Author: Stefan Knecht
Generating sales leads online has become one of the most important marketing objectives for B2B companies. They are typically obtained by placing enquiry forms on the company’s own website, on dedicated landing pages or on B2B internet portals. Users with questions or information requests fill them in, submitting their contact details, all in the expectation of receiving a quick and…
A secret about high conversion e-newsletters revealed
Four useful tips for creating successful e-newsletters
16.08.17 | 0 Comments | Author: Manuela Gaeth
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…
Colour value identification made easy
10.03.17 | 0 Comments | Author: Manuela Gaeth
Those who work routinely with programs like Photoshop will appreciate its eyedropper tool, which comes in the shape of a pipette. You can use it to record a desired colour very easily and show its values in all colour models with a simple double click. However, it eases your workflow and saves time if you don’t get out your massive…
No suitable photo for your presentation?
Here’s an idea!
10.03.17 | 0 Comments | Author: Rolf Preuß
I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either. This is where royalty-free photos…
Unbelievable, how carelessly some companies waste the leads they get at trade fairs
10.03.17 | 0 Comments | Author: Stefan Knecht
The ACHEMA 2015 trade fair has just closed its doors. The exhibitors have invested a lot of money to participate and now hope for some profitable follow-up business. For this to happen, they need to process their ACHEMA sales leads quickly, efficiently and competently. But if establishing contact with their prospective customers after the trade fair goes badly wrong, it’s…
Avoid embarrassing blunders with your newsletters and e-mail shots
1.11.16 | 0 Comments | Author: Rolf Preuß
The Ascent2 study proves that e-mail marketing is the most effective measure to keep customers informed and to gain sales leads. But achieving this will only work if the e-mails you send are correctly displayed on the recipient’s screen. In this blog entry you will find out how simple tests can help you avoid embarrassing blunders. I have prepared some…
Why contact forms can destroy sales leads
26.09.16 | 0 Comments | Author: Stefan Knecht
In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So…
Optimise your call to action to gain extra sales leads
8.09.16 | 0 Comments | Author: Marcus Bierbaum
Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work. AIDA’s second A stands for action: at the end of an advertisement the potential customer is asked to perform a specific activity. We all know the sappy calls at the…
Image optimisation for faster loading times
29.07.16 | 0 Comments | Author: Manuela Gaeth
Commuter trains and busses are where smartphones run hot. This is where long waits for web pages to load are particularly annoying. Often enough, unoptimised image files are the cause of poor performance and long loading times. This leads many passengers to discontinue visiting a website, especially when the destination stop approaches, leaving its mark on the conversion rate. Images…
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