LUMITOS's online marketing blog

A secret about high conversion e-newsletters revealed
Four useful tips for creating successful e-newsletters
16.08.17 | 0 Comments | Author: Manuela Gaeth
It happens all the time: an e-newsletter with content tailored specifically towards a target group mysteriously turns out to be a flop for unknown reasons. The root cause analysis begins, covering analyses of the open rate [OR], click-through rate [CTR] and click-to-open rate [CTOR]. And then it dawns on the person in charge: “If only I had carried out a…
Colour value identification made easy
10.03.17 | 0 Comments | Author: Manuela Gaeth
Those who work routinely with programs like Photoshop will appreciate its eyedropper tool, which comes in the shape of a pipette. You can use it to record a desired colour very easily and show its values in all colour models with a simple double click. However, it eases your workflow and saves time if you don’t get out your massive…
No suitable photo for your presentation?
Here’s an idea!
10.03.17 | 0 Comments | Author: Rolf Preuß
I guess we’ve all been through this: you want to liven up a presentation with some nice-to-look-at photos. But most images in commercial databases are much too expensive for your intended purpose or you are unsure about the licensing terms. Getting your smartphone out and quickly taking a photo yourself is usually no option either. This is where royalty-free photos…
Unbelievable, how carelessly some companies waste the leads they get at trade fairs
10.03.17 | 0 Comments | Author: Stefan Knecht
The ACHEMA 2015 trade fair has just closed its doors. The exhibitors have invested a lot of money to participate and now hope for some profitable follow-up business. For this to happen, they need to process their ACHEMA sales leads quickly, efficiently and competently. But if establishing contact with their prospective customers after the trade fair goes badly wrong, it’s…
Avoid embarrassing blunders with your newsletters and e-mail shots
1.11.16 | 0 Comments | Author: Rolf Preuß
The Ascent2 study proves that e-mail marketing is the most effective measure to keep customers informed and to gain sales leads. But achieving this will only work if the e-mails you send are correctly displayed on the recipient’s screen. In this blog entry you will find out how simple tests can help you avoid embarrassing blunders. I have prepared some…
Why contact forms can destroy sales leads
26.09.16 | 0 Comments | Author: Stefan Knecht
In B2B markets, the most widespread way to generate sales leads is through contact forms on web pages. Although producing such leads is one of the main objectives of marketing managers, few seem aware of how many prospective buyers are put off by poorly devised or wrongly implemented contact forms – they will not contact the company at all. So…
Optimise your call to action to gain extra sales leads
8.09.16 | 0 Comments | Author: Marcus Bierbaum
Call to action elements are as indispensable in marketing as the advertisements themselves. The universally known marketing principle AIDA (attention, interest, desire, action) can help to explain how they work. AIDA’s second A stands for action: at the end of an advertisement the potential customer is asked to perform a specific activity. We all know the sappy calls at the…
Image optimisation for faster loading times
29.07.16 | 0 Comments | Author: Manuela Gaeth
Commuter trains and busses are where smartphones run hot. This is where long waits for web pages to load are particularly annoying. Often enough, unoptimised image files are the cause of poor performance and long loading times. This leads many passengers to discontinue visiting a website, especially when the destination stop approaches, leaving its mark on the conversion rate. Images…
How using dedicated landing pages can make print media advertising more successful
5.04.16 | 0 Comments | Author: Rolf Preuß
Marketing budget is routinely wasted without generating any sales leads. That’s the quintessence of a study by LUMITOS in the course of which the ads appearing in the German magazine “Laborjournal” (3/2015 edition) were scrutinised. In this blog article I will demonstrate how landing pages are used properly to avoid typical mistakes in print media advertising. They offer a way…
Why you lose sales leads if you don’t have a landing page
4.04.16 | 0 Comments | Author: Rolf Preuß
In part 1, I showed you how to make advertising campaigns more successful by using dedicated landing pages. But the subject won’t let me go. Often I get the impression that decision makers are not particularly interested in the success of their B2B campaigns. Why do I believe so? Every day I spot ineffective B2B advertisements, many of which were…
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